While other books promise unicorn dreams, this one explains why 90% of startups fail
Look at it as startup rehab for control freaks !
of startups can point to poor product-market fit for their demise.
of startup failures can be traced to founder issues. Learn how to avoid founder conflict.

About the Author
Audrey Nesbitt is a marketing strategist and entrepreneur with over 25 years of experience scaling startups in fintech, blockchain, and emerging technologies. She holds an MBA from Heriot-Watt University and PMP certification.
As a consultant, Audrey designs and executes go-to-market frameworks that transform complex concepts into scalable, market-ready opportunities. Her entrepreneurial background includes founding and leading SPINNOVATE Tech as CEO, where she directed the launch and scaling of multiple fintech and Web3 products. As former Chief Marketing Officer of CryptoChicks, a global educational hub in the emerging tech space, she championed access to emerging technology education, created pathways for entrepreneurial participation and advanced diversity across the startup ecosystem.
Nesbitt's leadership has earned industry recognition, including nominations for the Women in IT Award for Tech Startup of the Year (2023) and Outstanding Leadership at the Marketing 2.0 Conference (2024), as well as recognition with CryptoChicks for Blockchain Company of the Year at the Canadian FinTech and AI Awards and Diversity Initiative of the Year at the inaugural Women in IT Awards Canada.
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